The course explores and analyzes marketing theories and techniques; the interdisciplinary nature of business management, and the role of marketing management and management professionals in organizations and society.

Objective
To equip students with an interdisciplinary perspective on the management of business organizations and build specialized knowledge and skills in marketing practice.

Outcome
Demonstrate necessary skills to use and apply marketing techniques and concepts in the workplace, and will acquire a wide range of transferable management skills in marketing. Understand the theoretical and practical aspects of marketing and sales management Understand how to improve their creative and analytical decision-making skills Apply these specific functional management skills to increase the productivity and business efficiency in their areas of responsibility Assume higher levels of responsibility within specific functional management areas as a result of newly acquired /improved skills.

Career Options
Community Management
Social Media Strategist
Content Strategist
Marketing Data
Analyst Business Development
Sales Management
Sales Representative